Color & shade
Makeup dupes that genuinely hold up
Viral luxury makeup matched to affordable, currently-available alternatives — scored on shade, finish and formula, with the receipts to back it up.
Most-searched makeup
Pick an original to see its dupes
88/100
Dupe of
Urban Decay 24/7 Glide-On Eye Pencil
Top match: NYX Slide On Pencil · $3.75
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85/100
Dupe of
Charlotte Tilbury Lip Cheat Lip Liner Pillow Talk
Top match: NYX Slim Lip Pencil in Nude Truffle · $7.61
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85/100
Dupe of
Laneige Lip Sleeping Mask
Top match: e.l.f. Holy Hydration! Lip Mask · $8.00
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85/100
Dupe of
MAC Studio Fix Fluid Foundation SPF 15
Top match: Maybelline Fit Me Matte + Poreless Foundation · $8.98
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85/100
Dupe of
MAC Whirl Lip Liner
Top match: NYX Slim Lip Pencil in Mauve · $5.97
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85/100
Dupe of
Pat McGrath Labs MatteTrance Lipstick
Top match: NARS Powermatte Lipstick · $30.00
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85/100
Dupe of
Westman Atelier Baby Cheeks Blush Stick
Top match: Merit Flush Balm Cream Blush · $38.99
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80/100
Dupe of
Dior Addict Lip Maximizer Plumping Gloss
Top match: e.l.f. Lip Plumping Gloss · $7.95
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80/100
Dupe of
KVD Beauty Tattoo Liner
Top match: NYX Professional Makeup Epic Ink Liner · $9.99
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78/100
Dupe of
Becca Champagne Pop Highlighter
Top match: e.l.f. Halo Glow Highlighting Powder (Champagne Glow) · $9.00
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78/100
Dupe of
Giorgio Armani Luminous Silk Foundation
Top match: L'Oréal Infallible 24H Fresh Wear Foundation · $14.97
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78/100
Dupe of
Make Up For Ever HD Skin Foundation
Top match: L'Oréal True Match Super-Blendable Foundation · $9.97
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75/100
Dupe of
Urban Decay All Nighter Setting Spray
Top match: NYX Professional Makeup Matte Finish Setting Spray · $8.50
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88/100
Dupe of
Anastasia Beverly Hills Brow Wiz
Top match: NYX Professional Makeup Micro Brow Pencil · $11.49
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88/100
Dupe of
Benefit Precisely My Brow Pencil
Top match: NYX Professional Makeup Micro Brow Pencil · $11.49
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88/100
Dupe of
NARS Radiant Creamy Concealer
Top match: L'Oréal True Match Radiant Serum Concealer · $13.90
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88/100
Dupe of
Stila Stay All Day Liquid Eyeliner
Top match: NYX Professional Makeup Epic Ink Liner · $9.99
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85/100
Dupe of
Anastasia Beverly Hills Dipbrow Pomade
Top match: NYX Tame & Frame Tinted Brow Pomade · $13.99
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85/100
Dupe of
Benefit Gimme Brow Plus
Top match: e.l.f. Wow Brow Gel · $6.00
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85/100
Dupe of
Benefit Hoola Bronzer
Top match: NYX Matte Bronzer (e.g. Light, Medium) · $24.00
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85/100
Dupe of
Benefit The POREfessional Primer
Top match: e.l.f. Poreless Putty Primer · $10.00
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85/100
Dupe of
Dior Addict Lip Glow Oil
Top match: e.l.f. Glow Reviver Lip Oil · $9.00
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85/100
Dupe of
Glossier Boy Brow
Top match: Benefit Gimme Brow+ Volumizing Eyebrow Gel · $22.94
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85/100
Dupe of
Glossier Cloud Paint Blush
Top match: Milani Cheek Kiss Cream Blush · $9.32
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85/100
Dupe of
Laura Mercier Translucent Loose Setting Powder
Top match: RCMA No Color Powder · $15.00
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85/100
Dupe of
NARS Laguna Bronzer
Top match: Physicians Formula Murumuru Butter Bronzer · $13.48
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85/100
Dupe of
One Size On Til Dawn Setting Spray
Top match: NYX Professional Makeup Matte Finish Setting Spray · $8.50
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85/100
Dupe of
Summer Fridays Lip Butter Balm
Top match: e.l.f. Squeeze Me Lip Balm · $5.00
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85/100
Dupe of
Tarte Shape Tape Concealer
Top match: e.l.f. 16HR Camo Concealer · $8.00
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85/100
Dupe of
Urban Decay Eyeshadow Primer Potion
Top match: e.l.f. Shadow Lock Eyelid Primer · $8.00
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83/100
Dupe of
Estee Lauder Double Wear Foundation
Top match: L'Oréal Infallible 24HR Fresh Wear Foundation · $14.97
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83/100
Dupe of
Fenty Beauty Pro Filtr Soft Matte Foundation
Top match: NYX Can't Stop Won't Stop Full Coverage Foundation · $12.97
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80/100
Dupe of
Charlotte Tilbury Airbrush Flawless Finish Setting Powder
Top match: e.l.f. Halo Glow Setting Powder · $9.00
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80/100
Dupe of
Fenty Beauty Match Stix Contour Skinstick
Top match: NYX Professional Makeup Wonder Stick (Highlight & Contour) · $9.97
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80/100
Dupe of
Huda Beauty Easy Bake Loose Powder
Top match: RCMA No-Color Powder · $15.00
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80/100
Dupe of
MAC Velvet Teddy Lipstick
Top match: NYX Soft Matte Lip Cream in Stockholm · $5.99
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80/100
Dupe of
OFRA Rodeo Drive Highlighter
Top match: Wet n Wild MegaGlo Highlighting Powder in Precious Petals · $5.47
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80/100
Dupe of
Tom Ford Lip Color Lipstick
Top match: Maybelline Color Sensational Creamy Matte / Cream Lipstick · $5.98
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80/100
Dupe of
Too Faced Born This Way Foundation
Top match: L'Oréal True Match Super-Blendable Foundation · $9.97
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80/100
Dupe of
Too Faced Chocolate Soleil Matte Bronzer
Top match: Physicians Formula Butter Bronzer (Matte / Bronzer) · $13.48
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78/100
Dupe of
Anastasia Beverly Hills Soft Glam Eyeshadow Palette
Top match: Makeup Revolution Reloaded Palette – Newtrals 2 / Velvet Rose · $17.00
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78/100
Dupe of
Charlotte Tilbury Pillow Talk Lipstick
Top match: NYX Soft Matte Lip Cream in Abu Dhabi · $6.01
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78/100
Dupe of
Kosas Revealer Concealer
Top match: Maybelline Instant Age Rewind Eraser Concealer · $9.98
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78/100
Dupe of
Tarte Maracuja Juicy Lip Plump
Top match: e.l.f. Glow Reviver Lip Oil · $9.00
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75/100
Dupe of
Charlotte Tilbury Airbrush Flawless Setting Spray
Top match: e.l.f. Power Grip Setting Spray · $10.00
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90/100
Dupe of
Charlotte Tilbury Hollywood Flawless Filter
Top match: e.l.f. Halo Glow Liquid Filter · $14.00
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90/100
Dupe of
Milk Makeup Hydro Grip Primer
Top match: e.l.f. Power Grip Primer · $10.00
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90/100
Dupe of
Too Faced Better Than Sex Mascara
Top match: L'Oréal Voluminous Lash Paradise Mascara · $10.97
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88/100
Dupe of
MAC Ruby Woo Lipstick
Top match: NYX Matte Lipstick in Perfect Red (MLS09) · $4.68
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88/100
Dupe of
Urban Decay Naked3 Eyeshadow Palette
Top match: Makeup Revolution Reloaded Palette in Iconic 3.0 · $17.00
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85/100
Dupe of
Charlotte Tilbury Beauty Light Wand Pinkgasm
Top match: e.l.f. Halo Glow Blush Beauty Wand (Pinky Mauve / Rosy Glow) · $9.00
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85/100
Dupe of
Dior Backstage Rosy Glow Blush
Top match: Milani Cheek Kiss Color-Reviving Blush (100 The Pink Touch) · $9.32
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85/100
Dupe of
Lancome Lash Idole Mascara
Top match: Maybelline Lash Sensational Sky High Mascara · $10.82
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85/100
Dupe of
NARS Orgasm Blush
Top match: Milani Luminoso (Baked Blush) · $12.97
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85/100
Dupe of
Rare Beauty Soft Pinch Liquid Blush
Top match: e.l.f. Camo Liquid Blush · $8.00
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85/100
Dupe of
Rhode Peptide Lip Treatment
Top match: Summer Fridays Lip Butter Balm · $24.00
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80/100
Dupe of
Anastasia Beverly Hills Brow Freeze
Top match: NYX The Brow Glue Instant Brow Styler · $9.94
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78/100
Dupe of
Clinique Almost Lipstick in Black Honey
Top match: e.l.f. Glossy Lip Stain in Black Cherry · $6.00
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78/100
Dupe of
Hourglass Ambient Lighting Blush
Top match: Milani Baked Blush · $12.97
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75/100
Dupe of
Dior Addict Lip Glow Balm
Top match: Maybelline Baby Lips Moisturizing Lip Balm (Pink / pH-reactive shades) · $6.97
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72/100
Dupe of
Chanel Les Beiges Water-Fresh Tint
Top match: L'Oréal True Match Nude Plumping Tinted Serum · $15.77
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72/100
Dupe of
Saie Glowy Super Gel Highlighter
Top match: e.l.f. Liquid Glow Highlighter · $9.00
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70/100
Dupe of
Makeup by Mario SoftSculpt Skin Enhancer
Top match: e.l.f. Putty Bronzer (cream pot) · $8.00
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70/100
Dupe of
Patrick Ta Major Headlines Blush Duo
Top match: e.l.f. Camo Liquid Blush · $8.00
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85/100
Dupe of
YSL Touche Eclat Concealer Pen
Top match: L'Oréal Paris True Match Radiant Concealer (Eraser / Radiant Touch Pen) · $13.90
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80/100
Dupe of
Fenty Beauty Gloss Bomb Universal Lip Luminizer
Top match: Maybelline Lifter Gloss · $9.95
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80/100
Dupe of
MAC Prep Plus Prime Fix Plus Setting Spray
Top match: e.l.f. Makeup Mist & Set Spray · $9.00
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70/100
Dupe of
Charlotte Tilbury Beautiful Skin Contour Wand
Top match: e.l.f. Putty Bronzer (in cool/contour shades) · $8.00
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