Tinted Brow Gel · updated 2026-06-15

The best Benefit Gimme Brow Plus dupes

We compiled and scored the affordable, currently-available dupes for Benefit Gimme Brow Plus — ranked by how close they really are, with live prices and direct links.

See the ranked list → How we score

Ranked by consensus

Every Benefit Gimme Brow Plus dupe, scored & ranked

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#1 85/100 e.l.f. Wow Brow Gel

Dupe of Benefit Gimme Brow Plus

e.l.f. — Wow Brow Gel

● Very close

A fiber-infused volumizing brow gel that mimics Gimme Brow+'s fuller-brow effect very closely for a fraction of the price, though the brush is slightly larger and the shade range is narrower.

“Closest budget match”

Known dupe widely cited as a Benefit Gimme Brow Plus dupe

$5.00

Check price at Amazon → Save $2181% less than the Benefit Gimme Brow Plus Amazon price · checked 2026-07-30 23:00:01 UTC

#2 72/100 NYX Professional Makeup Tinted Brow Mascara

Dupe of Benefit Gimme Brow Plus

NYX Professional Makeup — Tinted Brow Mascara

● Good enough

Delivers comparable tint and hold for fuller-looking brows, but lacks the dedicated microfibers so the volumizing effect is a touch less pronounced.

“Great cheap tint + hold”

Known dupe widely cited as a Benefit Gimme Brow Plus dupe

$22.46

Check price at Amazon → Save $414% less than the Benefit Gimme Brow Plus Amazon price · checked 2026-07-30 23:00:01 UTC

#3 68/100 Essence Make Me Brow Eyebrow Gel Mascara

Dupe of Benefit Gimme Brow Plus

Essence — Make Me Brow Eyebrow Gel Mascara

● Worth a look

A cult cheap fiber-containing brow gel that adds noticeable volume and tint, but offers fewer shades and slightly less refined wear.

“Cult ultra-cheap fiber gel”

Known dupe widely cited as a Benefit Gimme Brow Plus dupe

$8.97

Check price at Amazon → Save $1766% less than the Benefit Gimme Brow Plus Amazon price · checked 2026-07-30 23:00:01 UTC

#4 65/100 Maybelline Brow Fast Sculpt

Dupe of Benefit Gimme Brow Plus

Maybelline — Brow Fast Sculpt

● Worth a look

An affordable tinted brow gel with a small brush that grooms and tints well, but it's more about shaping than building fiber-driven volume.

“Solid drugstore grooming gel”

Known dupe widely cited as a Benefit Gimme Brow Plus dupe

$8.98

Check price at Amazon → Save $1765% less than the Benefit Gimme Brow Plus Amazon price · checked 2026-07-30 23:00:01 UTC

#5 62/100 L'Oréal Paris Brow Stylist Boost & Set Brow Mascara

Dupe of Benefit Gimme Brow Plus

L'Oréal Paris — Brow Stylist Boost & Set Brow Mascara

● Worth a look

A widely-available tinted brow mascara that sets and adds soft fullness, though it reads more like a standard brow gel than a true fiber filler.

“Easy drugstore alternative”

Known dupe widely cited as a Benefit Gimme Brow Plus dupe

$24.99

Check price at Amazon → Save $14% less than the Benefit Gimme Brow Plus Amazon price · checked 2026-07-30 23:00:01 UTC

We have not personally tested these — every score blends independent community and reviewer sources, weighted by independence, with no paid placement. Read the full methodology →

No paid placements — just the trade-offs

Why these rank the way they do

Gimme Brow+ is defined by its fiber-infused, volumizing tint, so these alternatives rank mostly on how closely they recreate that "fuller, fluffier brow" effect versus simply tinting and setting.

e.l.f. Wow Brow Gel

It's the only pick here built on the same fiber-volumizing concept, so it mimics Gimme Brow+'s buildable fullness very closely at a fraction of the $26 original — the larger brush and narrower shade range are the only real compromises, which is why it lands closest.

NYX Professional Makeup Tinted Brow Mascara

Strong on the two things that matter most for daily wear — tint payoff and hold — but without dedicated microfibers the volumizing effect is slightly flatter, so it's a great cheap stand-in rather than a true fiber match.

Essence Make Me Brow Eyebrow Gel Mascara

A cult fiber-containing gel that genuinely adds volume and tint for the lowest spend here, but fewer shades and slightly less refined wear keep it just behind the NYX on overall polish.

Maybelline Brow Fast Sculpt

Its small brush grooms and tints precisely, but it's tuned for shaping rather than building fiber-driven volume, so it drifts further from what makes Gimme Brow+ distinctive.

L'Oréal Paris Brow Stylist Boost & Set Brow Mascara

Sets and adds soft fullness and is easy to find, but it reads like a standard tinted brow gel rather than a fiber filler — the lowest score here reflects that gap in the volumizing effect, not poor quality.

Bottom line: Get the e.l.f. Wow Brow if you specifically want Gimme Brow+'s fiber volume on a budget; the NYX or Essence are fine if you mostly care about tint and hold, while the Maybelline and L'Oréal lean toward grooming over fiber fullness.

About Benefit Gimme Brow Plus & its dupes

Benefit Gimme Brow+ is a tinted volumizing eyebrow gel that uses a tiny tapered brush and a buildable, fiber-infused formula to grip onto natural brow hairs and create the look of fuller, fluffier brows. It dries down fairly quickly to a flexible, long-wearing finish that holds hairs in place without feeling crunchy, and comes in a wide range of shades from light to deep. It's a hybrid product — part brow gel, part fiber filler — making it popular for a soft, natural "no-makeup" brow that still looks groomed.

How to choose a Benefit Gimme Brow Plus dupe

Pick based on what matters most to you: if you want the closest match to the actual microfibers and tiny precision brush, the e.l.f. and NYX options below are the most-cited matches and cost a fraction of the price. If you mainly want hold and tint for fuller-looking brows but care less about replicating the fibers exactly, a standard tinted brow gel like Maybelline or L'Oréal will do the job. Shade-wise, go one tone lighter than you think for the most natural result, and choose a soft brown over black unless your brows are very dark. If you have sparse brows, prioritize a fiber formula; if your brows are already dense and you just want grooming/tint, a fiber-free gel is plenty.

Benefit Gimme Brow Plus dupe FAQ

Is Gimme Brow+ actually a fiber gel or just a tinted gel?

It's a hybrid — it contains tiny fibers that cling to your brow hairs to add visible volume and fullness, plus a tint and a holding gel base. That fiber component is the main thing budget dupes try to match.

What makes Gimme Brow+ worth the price for some people?

Mainly the very small, precise tapered brush and the finely-milled fibers that look natural rather than clumpy, plus reliable long wear and a broad shade range. Dupes can match the formula concept well, but brush quality and shade nuance vary.

Which drugstore dupe is closest?

The e.l.f. Wow Brow Gel is the most frequently cited close match because it's also a fiber-infused volumizing gel at a very low price; the NYX Tinted Brow Mascara is a strong runner-up for tint and hold.

How do I keep any brow gel from looking crunchy or flaking?

Wipe excess product off the wand before applying, build in thin layers, and brush hairs upward and outward. Less product gives a more natural, flake-free finish with both Gimme Brow+ and its dupes.